Sour Patch Kids Brings Its Colorful Brand of Mischief to Roblox

From Adidas to West Elm and beyond, brands from a variety of industries have embraced Roblox as a way to meet (and advertise to) new audiences young and old.

One of the latest brands to take a stab at a branded Roblox world is Sour Patch Kids, the colorful candy that starts sour but promises to turn sweet in your mouth.

Sour Patch Kids Mischief Tycoon lets players build multiple fruit-themed versions of Mischief Mountain by walking over buttons, each featuring a price, to build individual structures. The more items you build, the more money you’ll automatically earn each second. If you’re familiar with Roblox games like Super NFL Tycoon and My Hello Kitty Cafe, you’ll feel right at home with the gameplay in this Sour Patch Kids world.

While waiting for your money to generate, you can try a few mini-game activities that allow you to whack watermelons with a mallet, pop balloons with a slingshot, and more (for instance, a “Strawberry Smash” game is coming soon). As you participate in these activities, you’ll earn fruits you can spend to upgrade your tools (like the mallet), allowing you to cause even more mischief around the game’s fruity environments.

Plus, as you spend time whacking fruit, you’ll earn a separate currency you can spend on random sour patch candies that will follow behind you and improve your stats, such as your character’s jumping height or walking speed.

There are plenty of UGC items up for grabs as well, including a rainbow striped backpack earned for completing the strawberry-themed version of Mischief Mountain. These UGC are available in limited quantities, so only the fastest players (or perhaps the most dedicated) will be able to add them to their avatar’s closet. The good news? Additional UGC will be released on June 21, June 28, and July 5.

You can play Sour Patch Kids Mischief Tycoon on Roblox right here.

Roblox

Release Date: September 1, 2006

Digital Only

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