Walmart Discovered on Roblox Is Giving Away a Free Virtual Item With a Real-World Purchase
Walmart partnered with UGC brand CHRUSH to sell a real-world backpack.
Posted 2 months ago
Streetwear brand CHRUSH has become the first Roblox-native brand to launch a real-world product at a national retailer.
Restart sponsor Walmart launched a real-world CHRUSH backpack Tuesday, which can be purchased on the retailer's website and within the Walmart Discovered Roblox experience. The backpack is available on its own for $35 and in a bundle with one of three skateboard keychains for $40. The keychains can also be purchased individually for $5 each.
©Walmart
When any of these items are purchased through Walmart Discovered, shoppers will receive a free virtual skateboard that can be worn by their Roblox avatar like a backpack. Roblox users will receive one of three virtual skateboards, depending on the real-world item they purchase (the backpack on its own, the keychain on its own, or the bundle).
This promotion is available to Roblox users aged 13+ in the U.S.
CHRUSH was founded by Roblox creators Rush_X and Bunnexh. Rush_X, also known as Rush Bogin, is a well-known figure in the UGC space, and was recently named Best UGC Creator at the 2024 Roblox Innovation Awards.
